As I picked up my usual brand of shampoo, I noticed that it was, in fact, Shampoo 4.0. This must be the latest upgrade!

This little shampoo bottle got me thinking about our new business culture. Traditional business helped develop the online world. Then an interesting shift took place. The online world took on a whole new business culture, which now influences our offline world. So how can we take advantage of this cultural shift and get the best out of both worlds?

If you are a consultant in the offline world, you can offer free ebooks or reports to your clients and prospects, online. This persuades your market to visit your website to pick up their free ebook or report. If your site is designed well, maybe they will find other services that they need as well. This can be a great way to increase sales.

If your business is online, try promoting offline for a change. Flyers, postcards, and newspaper advertising are effective ways to reach a whole new sector of the market.

Offline promotions work very well for affiliate programs. The vast majority of all online affiliate programs are promoted online. When you take your promotions offline, you may be pleasantly surprised. I’ve personally seen 5% sign-up ratios to offline marketing campaigns.

Think about your business. How can you get the maximum use out of cross promoting? The bottom line is the more prospects you reach, the more sales you will make and the more profit you enjoy.