Read your copy from yesterday. Make as many changes as you can to improve the effectiveness, flow and stimulation of the copy. Now take it and ask three other people to read it and make comments on the text.
Try to be objective. Don’t be hurt when your text comes back with a lot of changes [...]

When you read through classified ads, what is it about an ad that catches your attention? Is it the headline, symbols used, the ad copy itself or even a spelling mistake?
Also in this Issue
We’ll tell you about a really nifty tool to help you find the perfect word for your advertising campaign in Examine It!
I [...]

A guy by the name of Derek Franklin has put together a treasure map for copywriters. He bought gobs of books, expensive training courses, DVD’s and even tore through the web looking for anything he could find related to the art of copywriting.
He organized all he had learned and collected into one of the most [...]