Written by: Susan Dunn
1. Resting on your laurels. Just because you have what you think is a good marketing plan in place today doesn’t mean it’ll be right tomorrow. The pace today is so accelerated, you must stay ahead of the game. Constantly research what your competition is doing. Surf the Internet to see what’s [...]

The Internet also offers us new tools to succeed. Email makes communications instant whether across the street or across the globe. Websites act as virtual storefronts, allowing us to stay open 24/7. Newsletters inform, educate and even give us an occasional smile.
Yet time has taught us that there is much more to success than simply [...]

If you are like most SOHO (Small Office, Home Office) owners, you are the Chairman/Chairwoman, CEO, President, Vice President, Marketing Manager, Accountant, Secretary and Janitor. You are responsible for planning, developing, marketing, publishing, delivering, cleaning, organizing – in short, you are the chief cook and bottle washer. So your focus is critical to your success.
Has [...]